Fauchon L’Hotel Paris recently conducted a survey among luxury travel advisors to determine what really matters to their clients when selecting a hotel.

One of the key findings — which was 100% unanimous by all respondents — was that it is important for a hotel to offer “an authentic sense of place” versus a “cookie-cutter brand design.” This is clearly a departure from when travelers preferred the consistency of knowing no matter where in the world they traveled, they would find the same carpeting, bedding, décor, amenities, and overall experience.