Hyatt Hotels Corporation announces that the Park Hyatt brand’s commitment to personalized luxury is reflected not only in its philosophy to provide service at the highest standard, but also in the brand’s thoughtful approach to entering desirable locations across the globe.

In 2025, Hyatt commemorates the 45th anniversary of Park Hyatt—an iconic brand that has helped redefine luxury hospitality since the debut of Park Hyatt Chicago in 1980. The first global Park Hyatt marketing campaign in over five years, Luxury is Personal, showcases the brand’s articulation of intuitive service and intentional enrichment. Through a subtle symphony of refined details, each Park Hyatt stay experience is composed to enrich the way our guests stay with us. From scent, to space, to service, the campaign captures the quiet resonance and seamless sensory harmony that occurs when each detail is orchestrated with care and attuned to the individual.