Cottar’s Safaris, Africa’s oldest family-run safari company, is proud to announce the launch of Mara, an AI-powered Safari Travel Assistant designed to support both guests and trade partners, alongside the launch of its new website – together bringing a century of safari heritage to life and making it easier, smarter, and more engaging to plan journeys to Cottar’s 1920s Camp and Cottar’s Bush Villa in Kenya’s Maasai Mara.