The Luxury Collection unveils its new global campaign starring Justin Theroux: I am The Luxury Collection. Created in partnership with Stept Studios, the campaign is a bold celebration of the beautiful dualities that define the brand – where heritage meets modernity, whimsy meets intention, and global sophistication meets deeply local character. Spanning more than 130 storied hotels and resorts across 40 countries, The Luxury Collection continues to invite travelers to explore the world’s most captivating destinations through a lens of timeless yet contemporary luxury.