The Rise of “GEO” – or How AI is Transforming Search Engine Optimization

If you’ve used Google lately, you’ve probably noticed a change: instead of just getting a mix of links and snippets, you’re now seeing AI-generated responses that synthesize information from multiple sources right there in your results. This is what’s known as generative search and it’s changing how we optimize content for search engines. In this post, I’ll explain how…

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How the Holidays Are Shaping Web Traffic Trends (and Why You Should Care)

Happy almost-2025, everyone! While you’re finishing up your year-end to-do’s (or wishing you had started them earlier), I’ve been diving into some fresh data published by Cloudflare. This time, they’ve looked at how people around the globe have been spending their time online during the holiday season – between Christmas and the New Year. As it turns out, when…

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WP Engine Gets Its Preliminary Injunction Against Automattic/Mullenweg

Matt Mullenweg’s crusade against WP Engine seems to have hit a roadblock as the case moved from the court of public opinion to the court of…well, the actual court. On Tuesday December 10, WP Engine won a preliminary injunction against Mullenweg and Automattic that seems to be aimed at preserving the status quo from before Mullenweg’s alleged attack, thus…

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