Emirates Skywards, the award-winning loyalty programme of Emirates and flydubai, is celebrating its 25th anniversary with a Silver Jubilee campaign that combines global recognition with exclusive rewards for its 37 million members. To mark the milestone, Emirates will debut a bespoke “25 years” aircraft livery in striking silver, set to fly worldwide from next month, while members will be treated to 25 days of generous prizes, bonus Miles, and unforgettable surprises both in the air and on the ground.